GUILLAUME BONNEFOI
FOUNDER OF BARTAVELLE
French gin with a free spirit!
About Guillaume Bonnefoi
The Journey of a Passionate Entrepreneur
It all began with a spark of inspiration. When he fell in love with a wine label, Guillaume Bonnefoi discovered his true calling: the world of wines and spirits. This revelation took him far beyond what he had ever imagined.
Today, Guillaume Bonnefoi is the founder and creator of Bartavelle, an artisanal collection of fruit- and botanicals-infused gins that embody the authentic spirit of Southern France.
A recognized intrapreneur in the wine and spirits industry, his career has been marked by significant achievements during his time at France’s leading company, before going on to establish the business behind Bartavelle: the restructuring of a network of wine merchants in Africa, the launch of a groundbreaking approach to rosé wines in the UK, and the creation and rollout of MistralGin.
His work was acknowledged by his peers as early as 2014 with the title of Rising Star, followed by the Start-Up of the Year award from the Nice Côte d’Azur Chamber of Commerce in 2021.
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His philosophy ?
"Childhood spent in the heart of the cellars forges a particular sensitivity. It is there, surrounded by these barrels steeped in history, that Guillaume developed his love for the terroirs and understood that time is the essential ally of excellence."
Unique expertise
As head of Dare and Drink, Guillaume Bonnefoi draws on three pillars of expertise forged during his career.
French Excellence
The community
The vision of accessible luxury
His time at Château Margaux taught him what makes the greatness of French grands crus: the authenticity of the terroir, respect for traditions and the absolute demand for quality.
During his London experience, Guillaume understood that a spirits brand does not just sell a product: it creates a circle of initiates, a community that shares the same values and the same passion.
By launching Dare and Drink, Guillaume identified the key to the future: offering excellence without elitism, making beauty and goodness accessible to as many people as possible.
Bartavelle turns the apéritif into an unforgettable moment!
This elegant bottle on the table, these colours that already tell a story, this fragrance escaping from the glass, these shared laughs, all inspired by the simple joys of life...
Suddenly, the terrace becomes Provence, friends become confidants, and the moment becomes truly memorable.
Because, in the end, Bartavelle asks a simple question: why settle for the ordinary when the extraordinary grows in our gardens?
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Guillaume